BFA Industrial Design
The University of Kansas (2003)
Bachelor of Fine Arts - KU
Formed by Dr. John Poggio and Dr. Douglas Glasnapp in 2005, CAL provides online assessment systems developed in cooperation with the Center for Educational Testing and Evaluation (CETE) at the University of Kansas. This project redesigned CAL's identity; and completely overhauled the content, design, and architecture of CAL's online presence.
In the high-stakes world of No Child Left Behind (NCLB) mandated testing, it was important to clearly communicate CAL's real-word success stories. The numbers on the Success page show CAL's proven ability to provide rigorous academic and computerized solutions for statewide testing. I was also the design and front-end lead for the Online Test and Test Management systems that contributed to this success.
Along with the final design and assets for the CAL site and identity, I defined and produced the following deliverables during this overhaul. I also built the final HTML, CSS, JS and installed the site on a remote server.
Contains two design process guides used by the user interface teams at America Online and AltaVista. Phases include discovery, definition, early refinement, refinement, and implementation. Also outlines roles, milestones, and approval cycles.
Reviews competitor sites against selected criteria. This file documents imagery, color usage, and layout of the main and secondary pages of each site. Navigation, content, and links to client work are compared in this document.
Project Definition. This file details competitive analysis, defines scope based on target users, lists initial discovery information, outlines desired content, and defines graphic identity.
Like an architectural blueprint is to a building, this interactive map defines what the site navigation will be, what types of content will be used, and where content will be located. Content length is descriptive except for Success content, which would list each success. Changes may require additional analysis and definition.
A graphic presentation and possibilities of the proposed design direction. Includes a logotype, letterhead, and envelope usage with a description of fonts used.
Four pages. Presents the proposed visual direction of the site. Included text is rough and suggests the main ideas for specific content areas. Images represent suggested usage and themes. Content length is descriptive except for Success content, which would list each success. Think of this as the proposed story your users will read.
Lists images used in the proposed visual direction along with license terms. This will give an idea of the general cost of the proposed direction.